Bachelor of Commerce Honours (Marketing Management)

Bachelor of Commerce Honours (Marketing Management)

PROGRAMME DESCRIPTION

The Bachelor of Commerce (Honours in Marketing Management) is a 1-year post-graduate degree designed to prepare students for employment in middle to senior management positions.
The underlying focus of the Honours programme is to integrate marketing to the business imperatives of the organisation. The programme provides learners with advanced skills sets to work innovatively in a dynamic marketing environment.

 

MINIMUM DURATION

1 Year

 

NQF LEVEL

National Qualifications Framework Level 8 (120 credit points)

 

ENTRY REQUIREMENTS

A Bachelor degree or equivalent NQF level 7 qualification.

 

MODE OF DELIVERY

This programme is offered through Full-Time, supported distance learning mode and blended mode of delivery.

 

CAREER OPPORTUNITIES

General Manager
Corporate Manager
Public service Manager
Marketing Manager
Sales Manager
Consultant

 

ASSESSMENT

The final assessment mark for each module consists of an assignment (50 %) and a written examination (50 %).
Examinations are written at the end of each semester.

 

WHO SHOULD ATTEND?

• Graduates who have completed a related Bachelor’s degree and wish to acquire advanced knowledge and skills in Marketing Management.
• Those who are in employment and wish to enhance their career prospects in the field of Marketing Management.

 

STUDENT SUPPORT

The programme is delivered through supported distance learning. Workshops are held each semester to support students in their studies. A study guide accompanies each module. The guide includes compulsory readings, self-study activities, tutorial letters and assessment exercises. In addition, students have access to
online journals, past examination papers and supplementary learning materials available on the website.

 

LEARNING OUTCOMES

Upon completion of this programme, the student should be able to:
• Understand and apply the strategic aspects of marketing and planning to ensure competitiveness in the market place.
• Develop and implement marketing strategies and plans.
• Undertake marketing research.
• Apply models of buyer behaviour in order to evaluate their utility and impact on marketing strategy.
• Apply and adapt marketing principles across a wide range of markets.
• Develop and manage a brand.
• Use different marketing channels to reach the target market.
• Systematically plan and develop a product through its life cycle and implement measures to minimise risks of product failures and build brand equity.
• Use electronic platforms to reach a global audience, thereby targeting new markets, retaining current business and developing brand identity.

 

PROGRAMME STRUCTURE

Semester 1

• Strategic Marketing Management.
• Services Marketing
• Marketing Research
• Research Methodology

 

Semester 2


Select one module from each group.


GROUP A
• E-Marketing
• International Marketing
• Relationship Marketing
GROUP B
• Brand Management
• Marketing Communications
• Direct Marketing

Research Report

 

Contact Us

YKBS
Morcellement Belle Terre Road (VRS)
Highlands 73604
MAURITIUS

Email: registry@ykbs.ac.mu

Tel: +230 698 9000 / +230 698 4087

Mobile: +230 5754 7100 / +230 5710 4242

Fax: +230 698 9010

 

YKBS Ltd is a private company registered by the Registrar of Companies with specific aims to promote higher education in Mauritius. The company's operation started in July 2002 and has been involved in the promotion of MBA and other management programmes on full-time and supported distance learning mode of deliveries.