Bachelor of Commerce (Marketing Management)

Bachelor of Commerce (Marketing Management)


This Bachelor of Commerce in Marketing Management is an undergraduate qualification that prepares students for professional careers within the marketing field (including industry, government and business departments). The programme combines theoretical knowledge with practical application that is relevant and responsive to the needs of industry in Mauritius and Internationally. The degree will provide graduates for careers in commerce, industry and government.

The programme develops a conceptual understanding of marketing issues, theories and approaches for making a career in Marketing Management. A secondary purpose is to provide a convenient and appropriate avenue into marketing management studies and eventually gainful employment for students coming straight out of school.



3 Years




National Qualifications Framework Level 7 (360 credit points)




Either a Pass in 3 subjects at A level and 1 subject at Subsidiary level at HSC Or Pass in 2 subjects at A level and 2 subject at Subsidiary level at HSC Or Pass in 3 Subject at A level at the London General Certificate




Full time and Supported distance learning.




Four modules are assessed per semester, out of which two modules are evaluated through assignments and examinations. The remaining two modules are assessed by way of assignments only. Examinations are written at the end of each semester.




• School leavers who wish to pursue a career in Marketing Management.
• Current marketers who wish to expand their marketing knowledge and explore new areas and strategies of marketing.
• Business owners or entrepreneurs who wish to start marketing their SMME’s to a larger audience.




The programme is delivered through supported distance learning. Workshops are held each semester to support students in their studies. A study guide accompanies each module. The guide includes compulsory readings, self-study activities, tutorial letters and assessment exercises. In addition, students have access to online journals, past examination papers and supplementary learning materials available on the website.




Upon completion of this programme, the student should be able to:
• Demonstrate and apply practical and theoretical knowledge of marketing management.
• Execute marketing research projects.
• Analyse consumer behaviour and consumer decision making.
• Analyse, interpret, write and design the contents of mass media for marketing.
• Demonstrate and integrate theoretical and practical knowledge of business strategic and marketing management principles.
• Analyse the micro, market and macro environment of an enterprise as it applies to marketing.
• Formulate and implement appropriate marketing strategies.
• Implement marketing research and strategic marketing planning models.
• Market products and services nationally and internationally.



Year 1

Semester 1
• Business Management 1A
• Economics 1A
• End User Computing 1T
• Business Mathematics 1T
Semester 2
• Business Management 1B
• Economics 1B
• Business Communication 1T
• Financial Accounting


Year 2

Semester 1
• Business Management 2A
• Marketing 2A
• Management Accounting
• Business Law
Semester 2
• Business Management 2B
• Marketing 2B
• Information Systems
• Business Statistics


Year 3

Semester 1
• Business Management 3A
• Marketing 3A
• Business Management 3B
• Marketing 3B
Semester 2
• Marketing 3C
• Marketing 3D
• Business Management 3C
• Business Management 3D




Contact Us

Morcellement Belle Terre Road (VRS)
Highlands 73604


Tel: +230 698 9000 / +230 698 4087

Mobile: +230 5754 7100 / +230 5710 4242

Fax: +230 698 9010


Ykbs offer free shuttle to and from phoenix